Integrated campaigns with KCNR
Radio + Digital, working together
Radio advertising on KCNR 1460 AM / 96.5 FM combined with data-driven digital marketing. Reach a trusted local audience on the air and stay in front of them online.
Radio strengths
Radio builds awareness, credibility & frequency
Large local reach
Reach a broad Shasta County audience through KCNR 1460 AM / 96.5 FM.
High trust
Borrow the credibility of KCNR’s established, loyal local audience.
Brand familiarity
Repeated on-air exposure keeps your business top of mind.
Digital strengths
Digital captures intent, engagement & action
Trackable results
Measure website visits, calls, and conversions from every campaign.
Retargeting
Follow up with listeners online after they hear your ad on air.
Data-driven optimization
Continuous, reporting-backed improvement of campaign performance.
How it works
How the integrated campaign works
Radio creates awareness; digital captures the action. Combined, the impact is significantly stronger than either channel alone.
1 · Radio Ads on KCNR
Professionally produced spots aired during relevant programs and time slots.
2 · Digital Reinforcement
Listeners later see coordinated search, display, and social ads plus website content aligned to your radio message.
3 · Data & Attribution
We track website visits, calls, form submissions, and engagement — closing the loop from “I heard your ad” to “I took action.”
Ready to combine radio and digital?
Let’s build an integrated KCNR + digital campaign around your goals.